A Sweet Success Story of Passion, Love, and Chocolate

From humble beginnings to a household name, MerNel’s is more than just a chocolate cake—it’s a story of love, passion, and perseverance that continues to inspire.

Nestled in the heart of Laguna, amid the stunning landscapes and peaceful surroundings, is a story as charming and indulgent as the famed chocolate cakes that put MerNel’s on the map. Merle and Nelson Balicao’s shared dream has grown into a successful business, bringing joy to countless customers with each delectable slice of their signature chocolate cake. From its humble beginnings as MerNel’s Cakehouse and Variety Shop to its evolution into MerNel’s Place Los Baños Inc., and now as MerNel’s Food Corp., the success of this Couple is a true testament to their hard work and determination. Their journey fueled by passion, purpose, and perseverance has turned a simple concept into a beloved national sensation.

This feature explores Merle Balicao’s multifaceted life—her role as a leader, her dedication to family, her inspirations, and her dreams for the future.

Leading with Vision and Heart

It is More Than Just a Face as Merle’s role goes far beyond the public eye. As the cornerstone of MerNel’s, she is deeply involved in the strategic and operational aspects of the business. From charting expansion plans to nurturing her team, she sees her leadership as a balance of service and responsibility.

“Every decision I make impacts the business and the families that rely on us,” Merle reflects. “It’s about creating a sustainable environment for our employees and customers.”

Despite her achievements, Merle remains hungry for growth. “We’re looking into modernizing operations and tapping new markets. Innovation is always on the table, but it’s a process that requires timing and preparation,” she shares.

MERLE BALICAO

Private Leadership, Public Possibilities

Merle notes that when asked about the difference between entrepreneurship and public service, “Both demand a heart for people. Private practice allows me to build and grow, but public service is a different kind of sacrifice. For now, my focus is on MerNel’s, but who knows what the future holds?” Public service may be in the cards someday, but for now, my heart is here,” she shares with conviction.

Balancing Work and Family

 It is always a Family First, being a CEO comes with its demands, but Merle prioritizes time with her family. “Quality moments, even small ones like shared meals or weekend trips, are essential. My family’s support keeps me grounded,” she says.

Hobbies with Purpose

Merle finds solace and inspiration in the kitchen. “Baking and cooking relax me, but they also fuel my creativity. Cooking feels like nurturing growth—whether for my family or my team,” she shares warmly.

Health is Wealth

For Merle, wellness is non-negotiable. “I start and end my day with prayer, and I believe in staying healthy to lead effectively. A work-life balance isn’t just a nice-to-have; it’s essential,” she emphasizes.

Inspiration and Legacy

Merle’s ultimate goal is to create a legacy that uplifts others. “I want MerNel’s to be remembered not just for our cakes but for the positive impact we’ve made on people’s lives,” she explains.

Words to Live By

Her mantra? “Dream big, work hard, and stay humble.” It’s a philosophy that has guided her through her life’s challenges and triumphs.

Interestingly, entrepreneurship wasn’t her original dream. “I wanted to be a teacher when I was a child. Life had other plans, but I’ve found fulfillment in business. It’s been an incredible journey,” she reminisces.

MERLE BALICAO

Looking to the Future

Merle envisions exciting opportunities ahead. “In the next two to three years, I see MerNel’s growing to new locations and forging partnerships.

Advice to Future Leaders

“To aspiring leaders: Embrace challenges, stay curious, and always remember your purpose. Leadership is about service and perseverance. Success comes to those who stay resilient,” she advises.

Merle Balicao’s story is one of grit, grace, and vision. As she continues to lead MerNel’s Food Corporation toward greater heights, her journey serves as a powerful reminder: with determination, humility, and heart, dreams don’t just come true—they inspire others along the way.